In a proposed class action settlement involving people that bought car insurance, known as Mostajo v. Coast National Insurance, detailed notices could be mailed to almost all known Class members.  However, the parties consulted with Hilsoft Notifications because address certainty was not high due to the mobile nature of this lower income class.  Following Hilsoft’s demographic study was the determination that higher penetration was a reasonable expectation for this Class.  Accordingly, additional efforts were taken to supplement the mailings and ensure that the notice program would reach a quantifiable high percentage of the class. 

Hilsoft Notifications designed a Notice Plan that targeted the Class and ensured that a high percentage of Class members would be reached by Notice.  Hilsoft studied the mailings and statistics on the circulation of the media vehicles and documented that strategic newspaper notices sufficiently reached Californians in each and every county of California, not just several major cities.

The publication effort included a published summary notice that was designed to be noticed and was just as effective at delivering notice information as the longer mailed notice.  Upon Court approval to publish the Notice and after all aspects of the Plan were implemented, Hilsoft Notifications supplied the Court with a detailed declaration explaining our use of audience coverage analyses and net reach methodologies, to illustrate that the notice effort was reasonably certain to inform Class members under the circumstances of the settlement.

With the Court’s approval of the settlement, the extra notice efforts in the Mostajo case thereby helped overcome objections including on the adequacy of the notice.

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