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Rarely are the needs of notice programs exactly the same. While television may be right for one notice program, magazines, newspapers, online, or a combination of media may be best for another. Our experts study media audience data and determine the most effective media mix required to reach the greatest practicable number of class members or claimants. We consider all factors when selecting and recommending media, such as:
• target audience demographics and their media usage
• complexity and immediacy of the message that needs to be communicated
• geographic area that needs to be covered
• timing constraints of placements
• appropriate environment for placements
• monetary parameters
• complexity and immediacy of the message that needs to be communicated
• geographic area that needs to be covered
• timing constraints of placements
• appropriate environment for placements
• monetary parameters
Our media recommendations are supported by measurable data to ensure that all targets are adequately reached.
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