When class member mailing lists are not entirely comprehensive, targeted paid media notice is often needed to achieve an overall effective reach among the class.  Hilsoft Notifications’ knowledge of reach calculating and audience de-duplicating methodologies allow us to determine the additional reach required via paid media.  Utilizing media audience data and tools widely accepted by the communications industry, as well as state and federal courts, we create programs that incorporate the best mix of paid media in combination with mailings.  Courts have consistently approved notice programs that we have designed using a combination of mailed and paid notice.