Toyota Oil Gel

Notice Example

In this massive automotive class action settlement, we were appointed by the Court to design and implement a notice program to effectively reach original and current owners and lessees of Toyota and Lexus vehicles about the oil gel settlement.  Mailing lists were created using R.L. Polk and Toyota data, and an extensive address updating process improved the quality of those lists. The individual notice, which was mailed to over 7.4 million class members, contained a unique tear-off postcard which included information about the Toyota/Lexus Customer Support Program.  This postcard was designed specifically to be placed in the class members’ automobile glove compartments.  Each postcard contained specific information about the class member’s vehicle and the details of the program, including what to do if the vehicle developed oil gel.  Live expert testimony was provided at the final approval hearing, where the Court granted final approval to the settlement.

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