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Trans Union
In re Trans Union Corp. was about a violation of the Fair Credit Reporting Act and involved virtually every adult in the United States. Our extensive notice program relied heavily on paid media efforts such as television notice, publication notice, and internet banners. The program also included an informational press release, radio public service announcements, and a settlement website where class members could obtain additional information about the settlement or register for benefits. The 30-second television commercial was created to appeal to the class demographic, used realistic actors that class members could relate to, and gained attention of the audience through scripted dialogue that alerted those people affected that they should take notice. In addition, the television notice was broadcast during programs targeted to the class, for example Good Morning America, The Today Show, The Price is Right, Are you Smarter than a Fifth Grader?, and CSI.
The highly successful notice program provided notice to over 87%of the more than 217 million person class and allowed each class member approximately five opportunities to see a notice. At the conclusion of the notice program, our experts provided a report which detailed the notification efforts that were undertaken and provided calculations regarding the number of class members reached by the campaign.
